Swiss Oriental Ltd. is an international trading company for health, food and lifestyle products. The focus of our business activity is the import and wholesaling of selected premium Swiss food and cosmetics to Asia, particularly to China.

We attach special importance to sustainable and environmentally friendly production methods of our merchandise and their ingredients – values that we share with our producers. Our goods do not only offer top quality but also superb price-performance ratios.

Switzerland enjoys an excellent reputation among the Chinese population. Switzerland was not only the first Western country to establish diplomatic relations with the People’s Republic of China, but is now also the most popular European travelling destination among Chinese tourists. Besides the famous luxury watch brands and pocket knives also Swiss chocolate and milk products are held in high esteem in Asia.

Due to Switzerland’s sound environment, excellent processing technologies and strict food laws, the Swiss food benefit from the highest reputation worldwide. The high quality raw materials combined with outstanding technology is also the reason why many of the famous French cosmetic brands actually produce their cosmetics in Switzerland.

With nearly 1.4 billion inhabitants China constitutes almost one fifth of the world population. Due to the economic reforms initiated by Deng Xiaoping in the late seventies, China developed into one of the fastest-growing economies in the world and raising the standard of living of hundreds of millions of Chinese.

Today China is one of the world’s largest economies and consumer markets. Thanks to a continuously growing middle class and steadily rising incomes, Chinese consumers’ demand for the high quality goods is growing exponentially. With China’s societal life opening up towards the west, topics like health, nutrition and beauty moved into the focal point of public attention, thus additionally boosting these markets.

Since 2010 China has been Switzerland’s most important trading partner in Asia. With the free trade agreement between the People’s Republic of China and the Swiss Confederation which became effective in July 2014, reducing customs traffics and simplifying clearing formalities, economic and commercial ties are expected to strengthen further, thus offering new opportunities on both sides.

Swiss Oriental Ltd. with offices in Hong Kong and Shanghai constitutes not only a robust and reliable trading bridge between Switzerland and China, but furthermore connects the European and Asian markets. Besides having all important trading and import licenses to do business in mainland China, our Sino-Swiss management is familiar with the local customs and possesses a valuable network of relationships, which covers all sources and distribution channels. We are eager to find the best marketing and distribution solutions for each merchandise, thus not only reaching as many customers as possible, but also ensuring an excellent service and convey the values of each manufacturer.

Besides its trading activities and the promotion of Swiss brands in China, Swiss Oriental Ltd. also helps boosting the reputation of Switzerland, Swiss products and Swiss culture to Chinese tourists in Switzerland. In close cooperation with a large Chinese travel bureau association, reaching hundreds of travel agencies and thousands of Chinese tourists, we organize economic and cultural events, such as the visits of Swiss production units and factory outlets stores.

As a special highlight we provide the opportunity to Chinese tourists to visit a Swiss watch manufactory or to build their own watch under the supervision of an experienced clockmaker in a watch academy. The popularity and success of Swiss watches and many other Swiss merchandise find their roots in tradition paired with innovation, Swiss values that Swiss Oriental Ltd. helps to spread throughout the world.